Soft Echoes is essentially a letter, a love letter to romantic lifestyle, aimed to inspire you to observe and appreciate little moments and random events.

It is a cultural editorial exploring memory, beauty, and emotional meaning through fashion, cinema, and objects, written with the sensibility of someone observing the world as a living narrative. Divided into inner and outer echoes, the platform is a place of sharing observations of personal landscapes, memories, as well as cultural (ongoing and those that still echo) movements.

Inner echoes reflect personal world. A thought, a reminiscence, or a dream turned into a narration, leaving space for the emotion: and its intellectualisation.

Outer echoes derive a thought-provoking essays on contemporary culture, focusing on the meaning behind the things that move us, such as art, cinema, interiors, objects. It holds a nostalgic note of sentimental collector of books and images.

Still, there is the third part following them — the one written in the silence of Milan’s blue hour, when dressed in my white silk kimono, and with the smell of the morning coffee and distant noises of the city, I sit on my balcony of old Milanese palazzo, and write Letters from the Balcony: a private space for sharing thoughts and communicating in series.

For the subscription of my letters to the reader, please follow the link.

Love,
Greta